7 Ways To Promote Your Business As An Introvert

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Starting a business can be overwhelming…especially for an introvert. Many people assume that introverts are timid, shy and antisocial. The truth is, introverts can be social and often enjoy being around people, but they typically need alone time to recharge.  As a self-proclaimed introvert, I can attest this to be true.  
When I started my travel consulting business, the part that freaked me out the most was the thought of promoting not only my business but myself as well. I knew that as a service-based business, people would need to see more of me to understand why they should trust me with their coins to plan and manage their travel.  Over the past year that I’ve been in business, I’ve learned (sometimes the hard way) a few strategies that helped me promote my business, despite my introverted tendencies.

Be Authentic

For introverts, it can sometimes feel awkward to self-promote in ways that feel unnatural or too “salesy.” When I first launched my business, I spent way too much time analyzing over blog posts and Instagram captions in hopes that I didn’t sound too “salesy.” It was exhausting. Because I was exhausted, I eventually started writing posts in my natural voice as if I were having a conversation with a good friend.  I found that once I focused on just being myself, I started getting a better response in regards to my services. People want to see who you are and know that they can trust you with their coins. I was honest about what I did well and areas that were opportunities for growth. Being authentic has definitely helped me connect more with my target audience.


People want to see who you are and know that they can trust you with their coins.


Practice Your Pitch

It’s super easy for me to promote entrepreneurs I admire and friends who are launching their own businesses. But when it comes to promoting my own business, I’ve found that I need a lot of work. I even pushed my launch date back five times because I was nervous about how my business would be received by other people. Even now, I still feel nervous butterflies when I’m presented with the opportunity to speak to someone about my business. One thing that has helped me push through this feeling is practicing my pitch. I started by writing out a quick, 15-second “this is who I am and what I do” introduction. From there, I began developing short scripts to follow when meeting with potential clients. I still practice these pitches often to help me feel more comfortable with promoting myself.

Utilize Your Network

Starting out, family and friends were my biggest supporters. I made a list of all the people close to me who I knew would be down to support me in my business endeavors. I launched privately to this group first and asked them to look over my site and services, share blog posts they enjoyed, and recommend my business to anyone they knew looking to travel. Over a year later, these same people still consistently share my content, send me referrals and book their travel with me.

In addition to family and friends supporting your business, you may also know people who have their own businesses that you can partner with to provide opportunities for cross-promotion. For example, I’m partnering with my photographer bestie and wellness coach friend to host a wellness retreat.  We’ll all be promoting the retreat on our prospective accounts and websites, allowing for our businesses to reach multiple audiences.

Utilizing your current network to expand your network is a great way of meeting new people on your own terms and creating partnerships that will be mutually beneficial.


Utilizing your current network to expand your network is a great way of meeting new people on your own terms and creating partnerships that will be mutually beneficial.


Use Scheduling Technology to Your Advantage

Constant sharing can be extremely overwhelming. I’ve gone days and sometimes weeks without posting anything on social media simply because I was overwhelmed with the thought of having to create self-promotional content. As I grew in my business, I learned that technology can be a huge help when it comes to batch creating content to post on social media. Tools like Planoly, Later, and Hootsuite are all great social media scheduling tools that allow you to create and save images and captions to be posted on social media.

While I’ve not yet mastered planning and batch creating content to be posted online, these tools have definitely helped to take some of the pressure out of waking up every day and struggling with what to post to my social media accounts to promote my business.

Get Connected With a Small Group of Other Entrepreneurs

This year, I joined numerous Facebook groups dedicated to providing resources and advice to both aspiring and established entrepreneurs. Unfortunately, I got burned out pretty quickly from constantly lurking in all of these groups but never feeling like engaging in dialogue, asking questions, or giving advice. This month, I decided to mute some of the groups where I felt the most overwhelmed (usually those with thousands and thousands of members) and be more intentional about the groups I remain active in. I found that I’ve been able to provide and receive tons of relevant and industry-specific advice and resources from a small group of women travel consultants.  Being intentional about connecting with smaller groups has allowed me to learn so much more about my business, as well as given me ideas for promoting specific products and services.

Focus on Your Target Audience

In the beginning stages of launching a business, it can be easy to want to try to be everything for everyone. For me, I was so concerned about not making any money with my business that I took on all sorts of clients just to make sure I was making some money. Needless to say, I quickly became overwhelmed.  I’m now in the process of learning who my ideal client is and how I can best serve them.  Focusing more on the needs of my target audience helps me to feel less stressed about promoting my services to them. I suggest starting by making a profile of the ideal customer you’d like to serve. Find out all their likes, dislikes, salary range, etc.  Then, tailor your promotions to speak directly to that customer.

Take Time to Recharge

As I mentioned before, introverts typically prefer time alone to recharge and garner the energy needed to promote a business. Personally, after spending hours talking to vendors and consulting with clients, promoting my business is the last thing I want to do. I used to beat myself up when there were days that I didn’t post on social media or didn’t release content related stories on Instagram.  I had to learn that it was okay for me to not be ON all the time. I know how to re-energize myself (reading books, journaling, binging on Netflix, doing something outdoors like biking or being near water). Taking the time that I needed to decompress and retreat, allowed me to become a more productive business owner. I suggest figuring out how you recharge and get energy, and then make it a point to do so periodically. Schedule it if you have to!


Taking the time that I needed to decompress and retreat, allowed me to become a more productive business owner.


Even though you may be doing something you absolutely love when you launch your business, promoting said business can still be challenging for your introverted nature. Focus on developing your strengths and using your introverted personality to cultivate authentic relationships. Use your necessary recharge time to analyze your business and create processes that will help you plan and schedule promotional content. In due time, your business will speak for itself and promoting yourself and your business will become a lot easier.

 
 

written by jalyn roberson

Jalyn Roberson is a certified travel consultant and owner of Jaunts and Gems Travel. She specializes in creating tailored travel experiences for busy professionals. Visit her website.