3 Social Media Myths Every Business Owner Should Ignore
As a business owner, you have a million tasks to do every day. On top of trying to maintain a social life, work out, eat healthy, be a good parent and stay attentive to your significant other, it’s no wonder social media marketing gets knocked to the bottom of your priority list.
We often neglect social media because we find ourselves overwhelmed with it. It just takes up too much time. Everyone has their opinion of how to effectively market a business on social media and when you are bombarded with strategies from everywhere, it’s no wonder it gets left for last on your list. Instead of putting our best effort into a plan that works for our business, we avoid a key component to our marketing strategy.
Many of my clients struggle with these same things. One thing I’ve found are three common myths that they believe are important for their social media strategy. These myths are time consuming and they keep entrepreneurs from being their best self on social media, from strengthening their brand and ultimately, prevents them from getting new business.
If you want to see your business grow through social media, creating a successful strategy is key. Try ignoring a few myths that others believe are MUSTS for a great social media plan and see your business grow.
1. You need to be on every channel
If I had a dollar for every time one of my clients told me they needed to be on every social media channel, I could retire tomorrow. The first thing I cover when working with business owners is determining their primary and secondary social channels. We start with one or two because unless you have a marketing professional to help manage your channels or have an abundance of free time, anything more than that becomes overwhelming. With any new venture, I always believe in taking advantage of the compound effect. This approach lets you take it one step at a time, in manageable pieces, so you don’t get overwhelmed. This method also makes it less likely that you will give up while teaching you the discipline of working smarter, not harder.
The best way to approach your social media strategy is to start where you are. If you already love Instagram, why not look for the business potential there? If you are already tweeting 5 to 10X a day, you may as well be reaping benefits for your business. For those who aren’t actively using any social media channels, do your research on what each platform has to offer and what the core audiences look like. Once you’ve decided on one or two channels, pick no more than four content types to share and create a schedule.
2. You can never be your “true” self
Personal branding is one of my absolute favorite things to teach. With so much of the world being digital, it’s imperative that you are putting your best self on social media. The good news is that being your best self involves you being YOU. There will never be a better way to connect with your core audience than being your most authentic self. There’s an expression that says, in the long run, people may forget what you say and do, but they will never forget how you made them feel.
There will never be a better way to connect with your core audience than being your most authentic self.
This can be very intimidating at first. The thought of getting personal online and letting the world see the “real you” can scare the heck out of anyone. However, 80% of your business will only come from 20% of your contacts, and you’d better believe that those 20 percenters are in it because they have an emotional connection with you – not because of the blog post you wrote or your website is flawless.
While a vast majority of your social media content will focus on what you do and how your business can solve a problem or impact lives, there is someone in your audience who would love to know that you are a dog lover—because they are a dog lover. There is someone who also struggles with certain yoga poses that would love to share that with someone who understands. These traits are even more powerful if you can tie it into your business, but that’s just the cherry on top. People want to work with people, not “brands” and authenticity is the one trend on social media that will never go out of style.
3. You should never sell
I fell victim myself to this myth for far too long. It’s only been a few months since I’ve incorporated direct selling into my social media strategy and if you’re not doing it, you are missing out on some serious coins! You’ve probably heard of the 80-20 rule or Gary Vee’s jab-jab-hook metaphor, and these apply to social media marketing as well. In other words, 80% of the time you should strive to educate your prospects and customers then 20% of the time you can promote your products or services. This means don’t spam your audience with posts about your new book or your newsletter. You want to be valuable – to educate, excite and inspire your audience. Adding value requires business owners to be strategic about their posts. A rule of thumb is always make sure you have at least 4-6 informational or “fun” social media posts before asking someone to make a purchase or enter their contact information.
People want to work with people, not “brands” and authenticity is the one trend on social media that will never go out of style.
When you’re ready to start asking for coins on social media, it’s important that you articulate the value that a buyer will get from your product or service. This is where you should focus on the RESULT, not the features of your offer. Don’t spend all your time (and characters) on listing the “why” of the product. Tell them how much time or money it will save them. For example, if you’re in the health and fitness industry, tell them how confident they will feel and how your products create a healthy body and mind. One key thing to remember here is to be clear in your call-to-actions. Every social post you share should have a purpose, and for the sales-oriented posts, your goal is to get a prospect to go that next step and commit. Keep that in mind as you are writing your captions.
Your time is precious. Using social media marketing should be fun, not a burden. Social media gives you the opportunity to tell your story to a mass audience, reach potential clients/customers around the world, and build new relationships with influencers that can take your business to the next level.
When you are building your social media strategy, choosing the right channel, being authentic with your audience, and asking for the sale are critical for social media success. Which of these mistakes have you made? Take a look at your current social strategy and see where you can start making adjustments.
written by bianca lynch
Bianca is a Social Media Strategist and Consultant on a mission to empower business owners to use their authentic voice to increase brand visibility and stand out on social media. Visit her website.