EP 41: How Being Transparent Can Help You Connect With Your Audience & Grow Your Brand With Lauryn Evarts of The Skinny Confidential
Everyone wants to build a community with their audience, but it starts with so much more than just pretty Instagram pictures and deep quotes. If you really want to connect with your audience while also growing your brand, its going to take some transparency. What does that mean? Being willing to share with your audience who you really are. Sharing your story, the good and the not so pretty parts of your life. One of the things that I love about today's guest Lauryn Evarts of The Skinny Confidential is her willingness to be open, real and transparent with her audience. Lauryn is an author, influencer and creative director and has worked with brands like Nordstrom, Top Shop and Free People. In this episode we chat about how a lack of healthy food options at her college led her to starting The Skinny Confidential, why she believes in being an open book, setting boundaries and more.