EP 46: Reshaping The Intimate Apparel Industry With Joanna Griffiths, Founder of Knix

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In this weeks episode I chat with Joanna Griffiths Founder & CEO of Knix, a brand that’s reinventing intimates for real life with multi-tasking bras, underwear and other first layer pieces that directly address real women’s needs. In this episode we chat about:

WHAT SPARKED THE IDEA

The idea for Knix was sparked when Joanna was having a conversation with her mother who is a doctor. During that conversation she learned that 1 out of 3 women, especially pregnant women, experienced some type of leak. This came as a surprise to Joanna which made her want to create a solution.

GOING BACK TO SCHOOL FOR HER MBA

After being passed up for a new position, Joanna took a year to gain her MBA as a way to become noticed in her career. That experience gave Joanna the space to research and community she needed in order to launch Knix.

RAISING OVER $1 MILLION THROUGH HER CROWDFUNDING CAMPAIGN

Two years after her launch, Joanna kicked off a crowdfunding campaign to fund the brands new bra. After their campaign and story was featured in Mashable, she was able to pre-sale $1 million worth of pre-orders within 40 days!

HOW SHE BOUNCES BACK FROM MAKING MISTAKES

She  puts her ability to easily bounce back from the mistakes she's made on being resilient. But she also admits to still needing time to vent celebrate that mistake with champagne before dusting herself back off.


"When you’re doing something different, you’re going to make mistakes. It's just going to happen. If you get everything perfect then you probably aren’t thinking outside of the box enough."


KEEP UP WITH JOANNA AND KNIX

Check out Knix and KnixTeen

Follow Knix on Instagram

Follow Knix on Twitter

Follow Joanna on Instagram

If you enjoyed this episode, take a screenshot and share it with us on Instagram! Don't forget to tag it with #LOEPodcast And if you want to be apart of our company growth, learn more about how you can contribute to our crowdfunding campaign!

Alisha Byrd