EP 56: Building A Conference for Creative Women Entrepreneurs with Joanna Waterfall, Founder of Yellow Co.

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This week I chat with Joanna Waterfall founder of Yellow Co. an organization that exists to empower creative women to become agents of good. In this episode we chat about her early years of being a wedding photographer before leaping into her own business as a graphic designer, how she came up with the idea for Yellow Co. in the shower and how it filled a void that she didn’t see among the other entrepreneur events she had attended, what its like to host a yearly conference for hundreds of women, how she is able to continue to build the community outside of the conference and more!

ON WHAT LED HER TO STARTING YELLOW CO.

Joanna shares that she began attending events for women in business and for graphic designers but she couldn’t quite find a group that provided her with what she was really looking for. That was until she found a group of women social entrepreneurs that she finally felt like she had found her people. Joanna then launched Yellow Co. as a way to bring more of these types of women together in one space.

WHAT SHE HAS LEARNED AFTER HOSTING SEVERAL CONFERENCES

The biggest thing that Joanna has learned over the years is to simply delegate the skills that she is not good at to other people who are good at those skills. Which is why she works with an event coordinator to help bring each event to life.


“If you want to continue to stay relevant and continue to survive especially as a small business, you always have to be reinventing and paying attention to what is changing and allow yourself to change and not be stuck in your ways.”


KEEP UP WITH JOANNA AND YELLOW CO.

Visit the Yellow Co. website

Grab your Yellow Conference 2019 ticket

Check out the Yellow Co. membership community

Follow Yellow Co. on Instagram

Follow Joanna on Instagram

Keep up with LOE on Instagram and Twitter

Alisha Byrd