EP 61: Capturing The Essence Of Sundays with Ashli Stockton of Sunday Forever
On this week’s episode, I chat with Ashli Stockton, founder of the ecommerce and lifestyle brand Sunday Forever. We chat about how what she thought was her dream job led her to launching the Sunday Forever brand as a space to help women get over the “sunday scaries”, her process for creating her signature silk kimonos with no fashion background, how she developed a plan for how she would quit her corporate career and build her business before taking the leap, how she takes care of herself as an entrepreneur and more.
Sundays are my favorite and something I cherish and I know how it used to feel to have such a perfect day become sad when you realize that it’s almost over and you have to go back into the real world. Which is why when I came across the Sunday Forever brand on Instagram, I absolutely knew that I had to get Ashli on the show to share her story! Her entire brand is meant to help you capture the essence of the perfect Sunday.
ON HOW A BUSINESS TRIP TO JAPAN SPARKED THE IDEA FOR HER SIGNATURE SILK KIMONOS AND SUNDAY FOREVER
While Ashli was greatly inspired by the attention to detail in Japan, while staying in Tokyo she fell in love with the kimono that was offered in her hotel room. So much that she decided to take it back home with her. From there Ashli began to notice that what she thought was once her dream job was no longer fulfilling her. To the point where she would become extremely anxious on Sunday evenings and gegan dreading going into the week ahead. To help soothe herself from the “sunday scaries,” the kimono became one of her favorite tools.
ON PREPARING TO BECOME A FULL-TIME ENTREPRENEUR
Ashli was very intentional about HOW she made the shift. Instead of diving right into launching her brand, she took her time to develop an exit plan that would allow her to transition out of her corporate job. She also used that time to do research on how she would build the brand and manufacturer her products.
KEEP UP WITH ASHLI AND SUNDAY FOREVER
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