EP 67: How To Turn Your Mess Into Your Message With Jessica Rasdall
This week on the LOE Podcast I chat with Jessica Rasdall. Jessica is a Motivational Speaker, Best Selling Author, Public Speaking Strategist and the host of The Creative Speaker Podcast. She partners with small business owners to craft stories and presentations that connect with their audience and stand out in a crowded market. Jessica has shared her story of turning her “mess into a message” for over twelve years and has been featured on major international media outlets such as ABC's 20/20, Katie Couric, The Guardian, MTV, Netflix and much more.
When Jessica was a freshman in college, she made a life-altering decision that resulted in the death of her best friend. In an effort to raise awareness, cope with her guilt and keep her friend’s memory alive, she began sharing her story. Jessica spoke to over 15,000 young adults across the country before she was sentenced to prison.
By rewriting their story, her clients are transforming what were once considered limitations into some of their greatest business assets. In this episode Jessica shares how her traumatic mistake and losing her childhood best friend inspired her to share her message in hopes that it would prevent others from making the same mistake, why storytelling is so important, how you can get over the fear of sharing your story and use it to build your brand and so much more.
ON HOW SHE TURNED HER TRAGIC MISTAKE INTO A BIGGER PURPOSE
After a tragic accident that killed Jessica’s childhood best friend, Jessica made it her mission to share her experience with other young people to make sure that they didn’t make the same mistake that she made. It has become her way of not only keeping her bestfriends memory alive but also helping other women get comfortable with sharing the most difficult parts of their stories.
ON HER JOURNEY THROUGH HEALING
In addition to seeking therapy, she made a point to keep busy and constantly make it a point to deal with it. She knew that if she stopped, it would eat her up inside. After she came home from prison, she pushed herself into changing her narrative so that she could share her story in a way that would help other people and still protect yourself. Which is what led her to helping other women how to effectively share their stories.
JESSICA’S ADVICE ON HOW TO BEGIN SHARING YOUR STORY
First she says don’t ever feel like your story isn’t important. There will also be someone who can connect with what you’re saying. Next, you don’t have to always start with the story. Instead, think about your audience first and what they need from you. From there, get down to the facts and remove as much emotion as you can.