EP 68: Gaining Exposure For Your Brand With Aliah Davis-McHenry, Founder of The Fervency
In this week’s episode, I chat with Aliah Davis-McHenry. Aliah is an award-winning marketing strategist, influencer, and content creator committed to developing strong relationship-based campaigns leveraging the power of social media and digital storytelling. She founded The Fervency, a public relations and marketing agency specializing in AI, experiential marketing and augmented reality experiences. The Fervency also empowers women to live their most passionate career and life through its wellness platform, Fervent Wellness.
Aliah has served on national and local nonprofit boards and spoken at SXSW, Mashable’s Social Media Day, Blogalicious, Learn.Shift.Grow. and more. She is a PR News 2017 Top Woman in PR and was honored as a Changemaker at the White House Summit for Women in 2016. Aliah has been featured in O, Essence, CNN, Real Simple, Working Mother and others.
In this episode Aliah shares her journey from working on the agency level to shifting to entrepreneurship and starting The Fervency. She explains exactly what Artificial Intelligence Marketing is and the importance of staying up to date on the changes that are happening in your industry. She breaks down how you can begin to gain more exposure even if you’re starting small and the purpose behind her wellness community, Fervent Wellness.