EP 71: Legally Protecting Yourself As An Influencer with Attorney Casey Handy-Smith
This week I chat with attorney Casey Handy-Smith. Casey is the founder and managing attorney of C. Handy Law, a virtual entertainment and digital media law firm serving online influencers, thought leaders, and creators in negotiating pivotal contracts. In this episode, Casey shares her journey from wanting to pursue a career in music to becoming an attorney in the entertainment industry, what inspired her to shift her brand to working with influencers and her advice on how entrepreneurs and influencers can begin understanding brand contracts and protecting themselves legally.
ON HER TRANSITION FROM WANTING TO PURSUE A CAREER IN MUSIC TO PURSUING LAW
While she was passionate about music, she also had a love for writing and the technicality and details that came with working on the business aspect of the music industry. After being around artist in the music industry and seeing a need, Casey began helping out her friends to navigate the business side of the music industry. She realized that she enjoyed helping them to navigate the side of music that they weren’t necessarily interested in.
ON LAUNCHING HER OWN FIRM
Casey knew in law school that she didn’t want to go on to work for a law firm because of the financial freedom that she desired. She started off by networking with other entrepreneurs and attorneys who had their own practices and learned a lot about how she DIDN’T want to build her own firm. She also learned how she could make her firm different by focusing on utilizing the online space to grow her brand and specialize in helping online influencers.
ON THE MISTAKES INFLUENCERS MAKE WITH PROTECTING THEMSELVES ONLINE
Casey says the biggest mistakes that influencers and content creators make is not treating their blogs as a real business. When working with brands they often make the mistakes of not creating an actual contract or getting full details of what’s required in the partnership. Also, not getting a clear understanding of what the contract really means.
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