EP 74: On Not Putting Yourself In A Box & Shifting Your Mindset For Success with Juliet Obodo
This week I chat with Juliet C. Obodo. Juliet is the founder and CEO of FWRD Startup Solutions, a business funding firm. After 5 years in the small business finance industry, Juliet launched FWRD Startup Solutions to bridge the gap between women-led companies and the billion dollar funding industry. The company now focuses on financial education and marketing assistance to ensure that founders are able to easily pay back what they borrow.
In this episode Juliet shares her incredible journey from studying to become a doctor to working in corporate sales, how she has never been afraid of making a major life shift when something no longer holds her interest, how her journey has led her to now helping women business owners secure the funding they need to grow their business, the necessary mindset shifts you need to make in order to succeed and more!
ON NOT BEING AFRAID TO CHANGE PATHS
From wanting to become a doctor to going into psychology to landing a job in sales, Juliet has never been afraid of shifting paths until she found what worked for her. As the oldest child, Juliet learned from an early age how to be independent and do things on her own. So when it came to making changes, instead of waiting for the approval of others like most, that independence gave her the drive to fully make her own choices.
on why she refuses to put herself into a box
After having friends die unexpectedly and having her own near death experience a lot was put into perspective for Juliet and also pushed her desire to not live for other people. She also didn’t like to be labeled because it limits you to what you are in other people’s lives.
ON WHAT LED HER TO STARTING HER OWN COMPANY HELPING OTHER ENTREPRENEURS GAIN FUNDING
After working for a funding company, Juliet noticed that the people who were getting funding didn’t look like her so she decided to suggest a different process. After the owner of the company said no she decided to take what she learned and do it on her own.