EP 77: Building A Brand Around Women's Health & Sexual Wellness with The Bloomi Founder, Rebecca Story
In this week’s episode I chat with Rebecca Story, sexual wellness expert and the founder of The Bloomi, which is the first marketplace for clean intimate care products with a mission to inspire women and femmes to be the CEO of their body. In this episode Rebecca shares how going to a very conservative Catholic High School inspired her to go into the sexual health field and how it led her to creating the Women’s Health & Sexuality major at UC Berkley. She walks us through her journey of building The Bloomi from doing extensive research on the type of clean products she wanted to offer, her process for sourcing them, why she decided to include sex toys and products in the marketplace and her experience raising money to fund the company. Rebecca also shares why it is important for her to not only provide her community with great products but to also educate them as well.
ON BRINGING THE WOMEN’S HEALTH AND SEXUALITY MAJOR TO HER UNIVERSITY
After attending a very conservative Catholic high school, Rebecca was always interested in learning more about sex positive messaging. While her university has a lot of great sexuality classes, there was not a specific major for those interested in the topic. So she worked with the department to bring the major to life.
ON WHAT INSPIRED HER TO LAUNCH THE BLOOMI
After her mother was diagnosed with breast cancer and her aunt passing away from the same disease within months of each other, Rebecca decided to take a step back in order to dedicate spending more time with her mother. During this time Rebecca also cleaned out her house of products that could potentially be harmful to her mother which made her take a closer look at the ingredients that these products used. After doing a ton of research and finding out that organic didn’ t necessarily mean clean, Rebecca took it upon herself to begin building a brand that would not only educate her audience on their health but also provide them with great products to use.
ONE FINDING A TEAM TO BRING HER IDEA TO LIFE
First, Rebevva was forced to acknowledge that she could not do everything on her own. After that she got clear on the things she was and wasn’t good at and began her search based on what she needed to outsource. She went to places like LinkdIn to reach out to freelancers and also found help through referrals.